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Content Producer and Editor
Move, Inc. // Westlake Village, CA
October 2010–Present
Supported PR department's management of the National Association of Realtor's online presence (REALTOR.com) with content creation, editing, and campaign planning. Headed the conceptualization and production of video content.
- Successfully executed the overhauling of the company's underperforming YouTube channel to achieve Partner Program status.
Before: 165k views in 2.5 years. After: 255k views in 9 months.
- Repeated demonstration of eclectic skillset that included copywriting, HTML coding, search engine optimization, photo editing, video production and post-production editing, webpage layout and microsite design.
Freelance Writer and Marketing Consultant
Los Angeles, CA (Formerly Portland, OR)
September 2006–Present
Provided contract multimedia services such as videography, editing, PowerPoint presentation design, content creation and print design to clients that included property investors, non-profits, and professional athletes.
- Contributed creative direction to advance overall marketing strategies and brand representation.
- Executed various copy styles that have included B2B, B2C, technical, creative, and direct response writing.
- Demonstrated multimedia capability through broadcast scripting, page layout, PowerPoint presentations, video editing, videography, and website structuring.
Copywriter
Above Line Media // Los Angeles, CA
February 2009–September 2010
Functioned as sole copywriter to start-up online marketing and publishing firm that specializes in performance based direct response and lead generation.
- Produced user-focused copy for corporate websites, emails, newsletters, landing pages and microsites.
- Spearheaded the creation of information-rich online portals to cater to education-seeking users while achieving maximum search engine visibility.
- Supported the creative process by renovating design and content approaches and reimagining user experience.
Content Writer
QUANGO Inc. // Portland OR
November 2007–September 2008
Strengthened both creative and quality assurance departments of marketing and design agency. Specialized in content creation for clients in industries ranging from health to publications to high-tech to social non-profits.
- Created captivating and engaging copy for posters, banners, case studies, websites, blogs, and advertisements.
- Monitored and reviewed outgoing deliverables to ensure stylistic consistency and flawless presentation.
- Developed product and service descriptions for clients to clearly communicate and define their offerings to their customers.
- Elevated to lead content creator for Quango’s press releases and newsletters.
- Facilitated and edited weekly promotion updates to Intel.com for Intel distributors.
Internet Marketing Specialist, Copywriter
Graphic Products Inc. // Beaverton OR
December 2006–November 2007
Functioned as sole marketing copywriter for industrial labeling machine distributor and supplier. Provided crucial support for online marketing team through search engine optimization and content creation.
- Crafted online content for product websites and associated blogs with carefully selected keywords to earn high search engine rankings.
- Created step-by-step tutorials for company’s proprietary software in both digital and physical formats.
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