DAVID NG

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Phone: 503.332.0353
Email: davidng.ng@gmail.com

Portfolio: www.davidngportfolio.com

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>> PERSPECTIVE <<

The written word is king. Visuals may grab the attention, but it 
is the written word that delivers the call to action. What I do 
is not art. It is the calculated construction of copy that evokes 
and inspires the intended emotion or thought to achieve a branding 
solution. 

Writing is what I do. It is my trade.

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>> ADVERTISING AND MARKETING EXPERTISE <<

     * Agency Experience
     * Call to Actions
     * Communication Strategy
     * Direct Response
     * Long Form Copy
     * Newsletters
     * Press Releases
     * Print 
     * Radio 
     * Technical Writing
     * TV
     * Search Engine Optimization (SEO)
     * Quality Assurance (QA)
     * Web 

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>> SKILLS <<

     * Adobe InDesign 
     * Adobe Photoshop 
     * Adobe Premiere Pro
     * Adobe (Macromedia) Dreamweaver
     * HTML 
     * Microsoft Excel
     * Microsoft PowerPoint
     * Microsoft Word (90+ WPM)

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>> EXPERIENCE <<

Copywriter
Above Line Media // Los Angeles, CA
February 2009–Present 

Functioned as sole copywriter to start-up online marketing and publishing firm that specializes in performance based direct response and lead generation. 

+ Produced user-focused copy for corporate websites, emails, newsletters, landing pages and microsites. 
+ Spearheaded the creation of information-rich online portals to cater to education-seeking users while achieving maximum search engine visibility.
+ Supported the creative process by renovating design and content approaches and reimagining user experience. 



Freelance Writer and Marketing Consultant
Los Angeles, CA (Formerly Portland, OR)
September 2006–Present 

Delivered contract services for clients that have included (but not limited to) IT consultants, property investors, non-profits, and professional athletes.

+ Provided creative direction to advance overall marketing strategies and brand representation.
+ Executed various copy styles that have included B2B, B2C, technical, creative, and direct response writing. 
+ Demonstrated multimedia capability through broadcast scripting, page layout, PowerPoint presentations, video editing, videography, and website structuring.



Content Writer
QUANGO Inc. // Portland OR
November 2007–September 2008

Strengthened both creative and quality assurance departments of marketing and design agency. Specialized in content creation for clients in industries ranging from health to publications to high-tech to social non-profits.

+ Created captivating and engaging copy for posters, banners, case studies, websites, blogs, and advertisements.
+ Monitored and reviewed outgoing deliverables to ensure stylistic consistency and flawless presentation.
+ Developed product and service descriptions for clients to clearly communicate and define their offerings to their customers.
+ Elevated to lead content creator for Quango’s press releases and newsletters.
+ Facilitated and edited weekly promotion updates to Intel.com for Intel distributors.



Internet Marketing Specialist, Copywriter
Graphic Products Inc. // Beaverton OR
December 2006–November 2007

Performed as sole marketing writer for industrial labeling machine distributor and supplier. 

+ Produced online content for product websites and blogs with carefully selected keywords and links to assist in organic search traffic.
+ Provided crucial support for marketing team through search engine optimization and overall content creation.
+ Crafted call-to-action for all sales materials to garner quantifiable reactions.
+ Created step-by-step tutorials for company’s proprietary software in both digital and physical formats.



Copywriter Intern
Rain Agency Inc. // Portland OR
July 2006–November 2006

Participated in conceptual and production stages of brand development to gain insight on agency-client relations. 

+ Developed and expanded marketing strategies for clients in various fields and industries.
+ Crafted copy and scripts for print, radio, television, and web advertisements.


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>> BIG BRAND EXPERIENCE <<

     * Adaptec
     * Amazon.com
     * American Red Cross
     * The Art Institutes
     * Boys & Girls Club of America
     * Dell
     * HSBC
     * Intel
     * Le Cordon Bleu
     * NBA
     * Orchard Bank
     * Seagate
     * University of Phoenix
     * Westwood College

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>> EDUCATION <<

University of Oregon // Graduated June 2006
B.A. in Journalism with focus on Advertising